Study Objective
To better understand the evolving role of digital media in the consumer home search process.
Google and NAR have collaborated to uncover trends and insights around digital media usage among home shoppers, whether they were looking for an existing home, a newly constructed home, or an apartment. Together, Google and NAR’s individual research results tell a cohesive story about today’s uber-connected home shopper.
Report Highlights
– 90 percent of home buyers searched online during their home buying process
– Real estate… Read More